Branding - Advertising Specialist
Branding - Advertising Specialist
DigiPlus Interactive Corp. (formerly known as Leisure and Resorts World Corporation) is a publicly listed company (PSE: PLUS). With over 20 years of expertise under its belt, DigiPlus ushered its unbeatable dominance in the Philippine retail gaming market by forging an empire of world-class multi-gaming platforms strategically located through a robust distribution network in prime locations across the country.
Main Duties and Responsibilities:
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Plan, implement, and run paid branding campaigns on TV/Radio/Stream Media/Social Media
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Build, update, and maintain regular reporting and analysis
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Partner with internal and external teams to develop new advertising creative based on creative insights driven by your programs
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Comfortable with automated bidding, audience strategy, creative AB testing, and lift studies
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Proficiency with media buying through an Agency and directly through social media platforms
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Experience with regular reporting, collaborative and thoughtful planning, performance management, and forecasting
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Knowledge of relevant online analytics tools
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Proven sophisticated analytical skills, and very comfortable with spreadsheets and manipulating large datasets
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An eye details and the ability to understand what messaging and creative will deliver results
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Exhibit enthusiasm, passion, creativity and dedication
Qualifications:
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Bachelor’s degree in marketing, business, statistics or similar analytical fields of study desired
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At least 3-5 years of experience in digital marketing
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At least 2-3 years spent running large-scale paid programs