Branding - Trending Analysis Specialist
Branding - Trending Analysis Specialist
DigiPlus Interactive Corp. (formerly known as Leisure and Resorts World Corporation) is a publicly listed company (PSE: PLUS). With over 20 years of expertise under its belt, DigiPlus ushered its unbeatable dominance in the Philippine retail gaming market by forging an empire of world-class multi-gaming platforms strategically located through a robust distribution network in prime locations across the country.
Main Duties and Responsibilities:
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Analyze user engagement
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Report on web traffic and trends from all media everyday
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Identify target audience preferences and trends
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Identify the habits of our online customers and suggest ways to reach a broader audience
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Analyze online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution
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Maintain a cohesive strategy across all platforms to increase our brand awareness
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Research how emerging networks and features can benefit our company
Qualifications:
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BSc in Marketing, Communications, or related field
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At least 4 years of experience in market research, market intelligence, or market data analysis
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Hands-on experience with media platforms and digital marketing campaigns
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Excellent communication skills
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Time management and multitasking skills
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Additional qualifications in digital technologies or media management is a plus